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Written by Keith Dick
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Tuesday, 14 August 2007 |
 A while ago BSAC got in touch to seek members' views on how the BSAC brand can be developed. The aim of the consultation was to ensure that the BSAC brand continued to reflect the values of today's Club and its members.
Many thanks to everyone who participated in the consultation, particularly the online surveys which proved highly effective.
Feedback from these surveys clearly highlighted that while Neptune was liked, it was felt that he was looking a little old-fashioned. It was also agreed that the logo as a whole needed modernising and a new, organisation-wide strapline should be introduced.
As a result of the consultation, the BSAC logo has now been redesigned, with a new typeface and featuring a smaller Neptune along with the introduction of one single strapline - Diving for divers.
As a not-for-profit organisation, we are committed to making the implementation of the updated BSAC brand as smooth and cost-effective as possible while maintaining quality and impact.
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